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Online Social Networking: Is It a Productivity Bust or Boon?

There is a fair amount of research, the most prominent of which are two reports from McKinsey, showing that access to social networks at work, coupled with a good policy results in a more engaged, more motivated and potentially more innovative workplace. You should set sensible policies and set reasonable expectations for your employees. Social networking sites at their core are communications platform. You should be able to adapt your policies on email, confidentiality, marketing and similar policies to easily include social networking sites. If not, those other policies probably need updating anyhow.

Doug Cornelius sums it up pretty well. Banning social networks does not improve productivity and endangers your business in an economy which increasingly requires the sorts of creativity, innovation, and collaboration seen on social networks.

Posted via web from jeiseman’s posterous

2 Comments

  1. Doug Cornelius — March 11, 2009 #

    Jason -

    Thanks for your thoughts.

    Care to share the social networking policy at your new place of employment?

  2. Jason — March 15, 2009 #

    We have a very open policy at the law school. I’ve always had a little more flexibility just because of the nature of my work.

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